Once again Etsy has teamed up with the One of a Kind Show and Sale to offer a chance for indie crafters to show their wares at one of the best shows around. But of course, this is a juried show, so only the best can get in.
Just like last year, I submitted my application for consideration and just like last year I was rejected. I got my lovely regection letter just this week.
So, why do I put myself through this torture every year? Well, besides the fact that I enjoy a little S&M from time to time, I really consider it a great business booster. “What!?!”, you may be saying. Please, let me explain.
First of all I have to fill out an application explaining my company and my products. This training helps me to write better press releases and answer interview questions for blogs and magazines.
Then there are the pictures of my work that I send in. These pictures help me impove my photography skills and allow me to build a nice visual portfolio of my work.
Finally, and this is the best part, my work is being seen by at least ten if not more people. From the adminitrative assistant that receives my application to the jury selected to review my work, my company name and pictures of my products are being seen by people who otherwise may not have known about me. Just because they my not consider me for their show doesn’t mean they won’t consider me for personal use.
So, there are some benefits to applying to shows and getting rejected. Free publicity, product recognition and the off chance that one day I might actually get accepted into a show. ( yeah, like that’s ever going to happen).